Tokyo, Japan - September 25, 2025 - Brilliantcrypto, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Naruatsu Baba; hereinafter referred to as 'Brilliantcrypto') participated as an official sponsor in Digital Fashion Week (DFW), held on September 11, 2025, in New York and on September 17, 2025, in London.

“Digital Fashion Week” - The Globally Renowned Stage for Digital Fashion

Digital Fashion Week (DFW) is a premier international event held twice a year in the digital fashion industry. As a platform showcasing the forefront of Web3 and fashion—including digital apparel, NFTs, metaverse avatars, and virtual accessories—DFW attracts significant attention from leading global brands, artists, media, and investors.

Brilliantcrypto joined both the New York and London editions of Digital Fashion Week, presenting the future of digital jewelry through its debut on “Pixel Canvas,” the first metaverse where jewelry can be worn, and showcasing award-winning design contest entries. With booth exhibits and stage sessions, the brand offered an engaging experience for both in-person and online audiences.

"Pixel Canvas” - The Venue Came Alive with Metaverse and a Digital Runway

Throughout the venue, large screens showcased the high-definition metaverse 'Pixel Canvas,' built with Unreal Engine 5. Avatars of DFW participants from around the world, along with members of the Brilliantcrypto community, appeared wearing digital jewelry they own as NFTs. The diverse styles and expressions captivated visitors, while the real-time display of jewelry being equipped drew widespread praise from media and industry professionals as “the future of fashion.”

On the official “Digital Runway,” avatars showcased Brilliantcrypto’s jewelry, with a special presentation that synchronized the real-world venue and the metaverse.

Create Digital Jewelry - Hands-On Workshop at the Venue

Workshops at the New York and London booths allowed visitors to create their own digital jewelry using the actual design interface of Brilliantcrypto, attracting considerable interest from industry professionals in the possibilities of bridging physical and digital jewelry.

The London booth featured a special exhibition of winning designs from Brilliantcrypto’s contest. The creative works captured attention and demonstrated the growing potential of digital jewelry as a novel medium of expression.

Brilliantcrypto Took the Stage for a Special Presentation

At DFW events in New York and London, Brilliantcrypto appeared on stage. In New York, Director Yoshiaki Harai and Global Business Development Manager Hugo Church presented, and in London, Hugo Church was joined by Digital Fashion Ambassador Lorenza Sabatini.

The stage presentations highlighted the features of digital jewelry, how blockchain enables the ownership and mining in Brilliantcrypto, and the in-game experiential value. The interactive element, which allowed attendees to design jewelry on the spot, was especially well-received, drawing interest from fashion and Web3 communities alike.

Photo Contest - Discovering New Experiences

In line with DFW, Brilliantcrypto hosted a photo contest on its official metaverse, “Pixel Canvas.” Avatars adorned with digital jewelry displayed diverse looks that circulated widely on social media, creating opportunities for engagement among attendees, online participants, and the Brilliantcrypto community.

Participants demonstrated the experience of wearing their personalized jewelry, highlighting how digital jewelry can be enjoyed seamlessly across the physical and metaverse spaces.

Digital Fashion Week fostered vibrant interactions across both the physical venue and the metaverse. Digital jewelry served as a bridge, connecting creators and industry professionals and paving the way for new collaborations and business opportunities.

Since its launch in 2022, Brilliantcrypto has been pioneering new value for jewelry in the digital realm. This year’s participation in DFW represented a major milestone in presenting that vision to an international audience. Looking ahead, Brilliantcrypto aims to further expand the value of digital jewelry in collaboration with creators and users worldwide, crafting innovative experiences for users around the globe.

About Brilliantcrypto

A Web3 project with the mission of creating real gemstones in the digital world.
Built on the concept of “Proof of Gaming,” a model inspired by Bitcoin’s “Proof of Work,” where valuable digital gemstones are generated solely through the mining efforts of game players.
The goal is to bring authentic digital gemstones into the digital world and establish a digital jewelry industry within the metaverse.

Acting as miners, players can explore mines to discover BRIL Token issued by Brilliantcrypto and NFT gemstones. These NFT gemstones can be traded with other players in-game using BRIL tokens or crafted into digital jewelry to be sold.

Download the app here:
Android & PC: https://brilliantcrypto.net/
iOS: https://apps.apple.com/app/id6478999861

About the BRIL Token

The BRIL Token is a crypto asset issued on the Polygon blockchain. The token has many usages in the Brilliantcrypto game, such as for purchasing, upgrading, and restoring the durability of the NFT pickaxes used in the game, and more. Through using the tokens in the game, players can make their gameplay more efficient.

For details about the BRIL token, please refer to the Brilliantcrypto Whitepaper.
Whitepaper: https://brilliantcrypto.net/whitepaper/project/
Bit2Me: https://bit2me.com
Nami Exchange: https://nami.exchange

About Brilliantcrypto, Inc.

Brilliantcrypto, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Naruatsu Baba) is a group company of COLOPL, Inc. that focuses on blockchain gaming business. Brilliantcrypto, Inc. was established to take on the challenges of blockchain gaming, and create games that truly shine and stand out. By leveraging blockchain technology and the extensive know-how accumulated by the COLOPL Group in the gaming business, Brilliantcrypto aims to create new value for a global audience.

• Company Name: Brilliantcrypto, Inc.
• Address: 5F-6F, Midtown East, 9-7-2 Akasaka, Minato-ku, Tokyo 107-0052, Japan
• Established: November 9, 2022
• CEO: Naruatsu Baba

• Corporate Website: https://brypto.net/about/
• Official Website: https://brilliantcrypto.net/
• Discord: https://discord.gg/brilliantcrypto
• X: https://x.com/Brypto_Official
• X (Japanese): https://x.com/Brypto_JP
• Instagram (Jewelry): https://www.instagram.com/jewelry.workshop/
• YouTube: https://www.youtube.com/@Brilliantcrypto
• Medium: https://brilliantcryptoblog.medium.com/
• TikTok: https://www.tiktok.com/@the.jewelry.workshop